2025-08-28 13:00Financial Data and Key Metrics Changes - Total revenue for Q2 2025 was RMB30.2 billion, down 4.5% year over year but up 16.7% quarter over quarter [24] - Vehicle sales contributed RMB28.9 billion, down 4.7% year over year and up 17% quarter over quarter [24] - Gross profit was RMB6.1 billion, down 1.8% year over year and up 14.1% quarter over quarter [25] - Net income was RMB1.1 billion, down 0.4% year over year and up 69.6% quarter over quarter [29] - Operating expenses decreased by 8.2% year over year and increased by 3.8% quarter over quarter [26] Business Line Data and Key Metrics Changes - Li Mega Home achieved approximately 3,000 units sold monthly, becoming the best-selling NPV priced above RMB500,000 since May 2025 [7] - The refreshed Li L Series experienced sales fluctuations due to adjustments in sales and service systems [7] - Li i8 received a test drive satisfaction rate of over 97% and is expected to exceed 8,000 cumulative deliveries by September [10] Market Data and Key Metrics Changes - Li Auto captured a 13.4% market share in the RMB200,000 and above NEV market in China [6] - The company maintained a top three sales position in the RMB200,000 and above NEV market despite challenges [8] Company Strategy and Development Direction - The company plans to enhance sales and delivery capabilities and build an end-to-end marketing system [8] - Li Auto aims to leverage technological innovation to lead industry transformation and strengthen its brand [21] - The company is focusing on creating value for users and responding effectively to market dynamics [8] Management Comments on Operating Environment and Future Outlook - Management expressed confidence in overcoming challenges and emphasized the importance of intelligence in driving user purchasing decisions [14] - The company expects AI investments to exceed RMB6 billion this year, focusing on infrastructure and technology development [14] - Management anticipates cumulative deliveries of Li i6 to begin in September, expanding the product lineup [10] Other Important Information - Li Auto operates over 3,100 charging stations with more than 17,000 charging stalls, aiming to reach 4,000 stations by the end of the year [12] - The company has launched China's first pass-through supercharging station, enhancing the charging experience [13] - Li Auto's proprietary VLA large model driver is set to be deployed on all V80 Max models via OTA update by mid-September [15] Q&A Session Summary Question: Sales volume and strategy for L Series - Management plans to solidify market position through intelligence and enhance product competitiveness with major upgrades in assisted driving [34][35] Question: Update on self-developed chips - The chip is undergoing vehicle testing and is expected to be deployed on flagship models next year, providing significant performance improvements [44] Question: Progress on sales system adjustments - A major reorganization of the sales team has been completed, focusing on enhancing frontline expert income and efficiency [51][52] Question: Future strategy for product and SKU - The company will reduce the number of SKUs and increase the pace of product and technology iteration to maintain competitiveness [60] Question: Gross margin outlook for Q3 - The company expects to maintain gross margin at about 19% for Q3, consistent with previous quarters [62] Question: Product positioning and overseas strategy - The i6 is positioned as a competitive product in the large five-seater SUV market, with plans for global market expansion starting in 2025 [66][70] Question: Operating cash flow situation - Negative operating cash flow in Q2 was due to payment terms adjustments, with expectations for improvement in Q4 [75] Question: Autonomous driving team changes and regulatory impact - Recent departures in the autonomous driving team are common, and the company is confident in its current structure and talent pipeline [78][81]