Financial Performance - In the first half of 2025, the company achieved a revenue of 786 million CNY, a year-on-year increase of 0.97% [3] - Net profit attributable to shareholders reached 76 million CNY, a significant growth of 131.61% compared to the previous year [3] - Average revenue per store was 1.7871 million CNY, reflecting a year-on-year increase of 26.89% [3] - Online self-operated business generated 146 million CNY in revenue, up 61.68% year-on-year [3] Store Optimization and Efficiency - The company operated 338 stores at the end of the reporting period, a net decrease of 113 stores compared to the previous year [3] - Cost reductions in rent, decoration, and labor amounted to approximately 85.23 million CNY, enhancing overall operational efficiency [3] - The average sales of upgraded prototype stores increased by about 36%, outperforming the national average growth rate of 26% [3] Strategic Initiatives - The company completed the upgrade of 76 red gold theme stores in the first half of 2025, which is part of its channel optimization strategy [3] - In first-tier cities, single-store sales increased by over 40% due to ongoing store optimization strategies [4] - In lower-tier cities, same-store sales growth averaged close to 20%, indicating significant potential for improvement [4] International Expansion - The company has initiated international brand promotion activities in the US and Southeast Asia, enhancing brand recognition among young consumers [5] - The Paris store serves as a sales point and a design center, improving brand culture output and increasing foot traffic [5] - The company is evaluating key cities in the US for potential new store openings, with 1-2 new stores expected in the second half of the year [5] Employee Incentives - A new long-term equity incentive plan has been introduced to motivate core talents, with the first phase being cautious in scale due to ongoing recovery in profit levels [4]
迪阿股份(301177) - 2025年8月29日投资者关系活动记录表