Financial Data and Key Metrics Changes - Revenue for Q2 2025 reached RMB 3.3 billion, an increase of 10.2% year over year [19] - GMV for the quarter was RMB 8.1 billion, reflecting a year over year increase of 15.5% [19] - Non-GAAP net income was RMB 629.8 million, up by 0.1% year over year [20] - Total membership exceeded 200 million, increasing by 14.5 million from Q1 and 42.7% year over year [20] - Gross profit reached RMB 1.8 billion, resulting in a gross margin of 53.9%, up from 48.4% year over year [26] Business Line Data and Key Metrics Changes - Net revenue from franchisee tea houses grew by 6.1% to RMB 3.02 billion, accounting for 90.7% of total revenue [23] - Net revenue from company-owned tea houses increased by 77.3% to RMB 311.2 million, representing 9.3% of total revenue [23] - Average monthly GMV per tea house in Greater China was RMB 404,352, reflecting a year over year decline [24] - GMV in overseas markets increased by 77.4% year over year, driven by strategic store expansion [24] Market Data and Key Metrics Changes - In Singapore, daily sales remained strong, averaging above 1,500 cups per store [56] - In Malaysia, the profitability of stores exceeded internal plans, with 178 stores operating smoothly [57] - The first store in Los Angeles sold 5,000 cups in a single day, maintaining an average of 1,000 cups daily [58] Company Strategy and Development Direction - The company is focused on maintaining a premium brand positioning and avoiding price wars, emphasizing product quality and customer experience [41][42] - A new North American leadership team has been established to accelerate market expansion [6][8] - The company plans to invest strategically in overseas markets and enhance its global talent pipeline [8] Management's Comments on Operating Environment and Future Outlook - Management acknowledged intensified competition from delivery platforms in China, impacting near-term performance [22] - The company remains committed to long-term growth through quality products and operational efficiency [32] - Management expressed confidence in the strategic trajectory despite near-term headwinds [32] Other Important Information - The company plans to launch a comprehensive upgrade plan for essential raw materials in the second half of the year [10] - The introduction of themed concept stores in China aims to blend traditional culture with modern retail design [15] Q&A Session Summary Question: Impact of delivery platform subsidy programs on operations - Management noted that reliance on subsidies is unsustainable and emphasized a focus on high-quality products and customer experience [38][40] Question: Update on overseas expansion plans - Management provided details on the growth of international stores, highlighting strong performance in Singapore and Malaysia, and plans to enter new markets like the Philippines [60][61] Question: Same store sales performance in Q2 - Management indicated that same store GMV softened due to high base comparisons and competitive pressures, but they remain focused on product quality and customer experience [63][64]
Chagee(CHA) - 2025 Q2 - Earnings Call Transcript