Hiroad(SZ:300915)2025-09-01 07:54Group 1: Company Performance - In the first half of 2025, the company achieved a revenue of 511 million CNY, a decrease of 1.33% year-on-year, primarily due to domestic market demand structure adjustments [3] - The net profit attributable to shareholders was 3.1723 million CNY, down 95.42% compared to the same period last year, influenced by a decline in sales of cream products and rising raw material prices [3] - The average procurement price of oil-based raw materials increased by nearly 60% year-on-year, leading to a gross margin decline of approximately 10 percentage points [4] Group 2: Investment and Expansion - The new production line will add a capacity of 80,000 tons for baked tea cream and plant-based protein drinks, with commercial trial production already underway [2] - The company’s overseas business revenue reached approximately 100 million CNY in the first half of 2025, representing a year-on-year growth of 17.57%, accounting for about 20.73% of total revenue [5] - The company is expanding its international presence with distributors in Thailand, Indonesia, and Vietnam, and subsidiaries in the Philippines, Turkey, and Malaysia [5] Group 3: Marketing and Brand Development - The company upgraded its brand communication system, establishing a digital marketing matrix that includes short videos, live streaming, and KOL collaborations [6] - The "Big Eye Cute" series was developed to cater to Gen Z consumer demands, enhancing customer engagement and expanding the customer base [7] Group 4: Product Innovation - Continuous innovation in the cream product line includes new offerings such as various flavored creams and jams, responding to consumer preferences [8] - The company is committed to launching diverse innovative products to meet different application scenarios and customer needs [8] Group 5: Market Potential - The Chinese baking food market shows significant growth potential, driven by urbanization and rising consumer quality awareness [9] - The new tea beverage industry is competitive, requiring enhanced supply chain capabilities while presenting new opportunities for growth [9]