Monalisa(SZ:002918)2025-09-01 23:52Financial Performance - In the first half of 2025, the company achieved operating revenue of 191,513.63 million yuan, a year-on-year decrease of 17.96% [2] - Distribution business revenue was 158,909.80 million yuan, down 10% year-on-year, while engineering strategic business revenue was 32,603.83 million yuan, down 42.68% [2] - The net profit attributable to shareholders was -566.82 million yuan, a decline of 106.86% [2] Market Conditions - The construction ceramics industry remains highly competitive, impacting the company's performance [2] - The average selling price of products has decreased, leading to overall sales revenue falling short of expectations [2] - The real estate industry has entered a stock era, significantly reducing tile order volumes and constraining the company's engineering channel sales [2] Channel Performance - In the first half of 2025, the distribution channel revenue decreased by 10%, while the engineering channel revenue fell by 42.68% [3] - In Q1 2025, the distribution channel accounted for 81.86% of revenue, while the engineering channel accounted for 18.14%. By Q2, the distribution channel's share increased to 82.98% [3] Strategic Responses - The company aims to survive by focusing on market share and cash flow, optimizing internal management to reduce costs and improve efficiency [4] - Strategies include maintaining a balance between price and volume, promoting high-value new products, and empowering distributors through various policies [4] Distributor and Store Dynamics - The number of directly signed distributors and specialty stores has remained relatively stable, with recent efforts focused on replacing underperforming distributors [5] - The company has implemented price concessions and inventory handling benefits to support distributors [5] Customer Segmentation - The strategic customer business has seen a decline in real estate client cooperation, with the engineering channel now accounting for 17% of total business [7] - The downstream demand structure shows that real estate-related projects account for approximately 17%, while the distribution channel primarily serves new home renovations and second-hand home refurbishments, making up about 83% [7] Production Capacity - The Guangxi base has a high capacity utilization rate, with six out of seven production lines operational [8] - Despite high depreciation costs for new capacity, the Guangxi base remains a significant contributor to profitability due to advantages in raw materials, labor, and electricity costs [8] Industry Outlook - The exit of small and medium enterprises in the industry is primarily driven by market competition, with environmental policies having a limited short-term impact [9] - The industry is expected to face a sales decline in 2025, with a slow recovery anticipated due to competitive pressures and regulatory policies [9] Future Investments - The company maintains a focus on its core business of tiles while exploring financial investments to increase revenue under controlled risk [9]