
Financial Data and Key Metrics Changes - The company maintained a gross profit margin and net profit margin of approximately 5% of sales [1][2][5] - Operating expenses remained stable, allowing for a consistent net margin [5][6] Business Line Data and Key Metrics Changes - The company expanded its product portfolio to include exclusive online items, enhancing its average transaction value (ATV) [4][8] - The segmentation strategy focused on value for money, targeting different generational categories (Gen X, Y, Z) [3][5] Market Data and Key Metrics Changes - The online channel showed significant growth, with exclusive products driving traffic and sales [4][7] - The company is leveraging brand equity through its online platforms, particularly macshop.com [6][7] Company Strategy and Development Direction - The company is focusing on a seamless integration between offline and online sales channels, utilizing live streaming and social media platforms like TikTok for marketing [5][8] - Long-term plans include expanding the number of stores and enhancing the brand's presence in both online and offline markets [2][8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in maintaining margins despite competitive pressures, emphasizing the importance of brand image and product quality [5][6] - The outlook remains positive with a focus on category expansion and leveraging online sales channels [7][8] Other Important Information - The company is actively engaging in category expansion, particularly targeting younger demographics through exclusive online offerings [3][7] - The integration of online and offline strategies is seen as a key driver for future growth [5][8] Q&A Session Summary Question: What is the company's strategy for online sales growth? - The company plans to enhance its online presence through exclusive products and improved customer engagement strategies [4][7] Question: How does the company maintain its profit margins? - Management highlighted stable operating expenses and a focus on brand equity as crucial factors in maintaining profit margins [5][6] Question: What are the future plans for store expansion? - The company aims to increase the number of superstores and enhance its offline presence while integrating online strategies [2][8]