Summary of Anjoy Foods Group Conference Call Company Overview - Company: Anjoy Foods Group (603345.SS, 2648.HK) - Industry: Food and Beverage Key Takeaways from the Conference Call 1. Key Accounts (KAs) Strategy: - Focus on launching frozen hotpot ingredients in KAs for the upcoming Chinese New Year peak season, following the successful launch of frozen flour and rice products in 1H25. - Management expects distributors to increase shipments despite lower gross profit margins compared to traditional channels, citing lower selling costs and potential for higher net profit margins through deeper collaboration and scaling up. - Plans to introduce 3-20 new products for major KAs such as Freshippo, RT-mart, and Pandonglai, with future opportunities identified in discount channels [1][1][1]. 2. Overseas Development: - Collaboration with leading chain KAs to launch approximately 9 high-margin fresh-lock products across 250 stores. - Future expansion into catering and hotel channels in Hong Kong is anticipated to yield higher pricing and margins compared to the domestic market [1][1][1]. 3. Dingweitai Update: - The frozen bakery business is projected to achieve high single-digit percentage growth in sales for FY25, with a target of RMB 100 million in 2024. - Management noted that 60% of its channels are emerging, including coffee shops, catering, and ready-to-drink (RTD) drinks, which are expected to create synergies with traditional distribution channels [1][1][1]. 4. Competition Strategy: - In 1H25, the company experienced a 1-5% pricing promotion across various categories. - Management does not foresee further deterioration in pricing into 2H25, indicating a stable competitive environment [1][1][1]. Investment Rating and Price Target - Rating: Buy-rated on Anjoy A/H shares. - Price Target: - Anjoy-A: RMB 82.0 based on a target P/E multiple of 16x applied to the 2026E EPS estimate. - Anjoy-H: HK$ 71.0, reflecting a 20% discount to the A-share multiple [2][3][3]. Risks Identified 1. Lower-than-expected growth in the frozen meal business. 2. Changes in consumer preferences. 3. Rising raw material costs. 4. Food safety concerns. 5. Pricing pressure due to intense competition in the industry [7][7][7]. Conclusion - Anjoy Foods Group is strategically positioning itself for growth through product innovation and expansion into new markets, while maintaining a cautious outlook on competition and market dynamics. The company's strong market position and growth trajectory make it a favorable investment opportunity despite identified risks.
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