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看好保健品功效化大时代
2025-09-03 14:46

Summary of the Health Supplement Industry Conference Call Industry Overview - The health supplement market in China is projected to exceed 200 billion RMB in 2024, with a year-on-year growth of 4%, indicating a growth-oriented industry despite a high base effect from 2023 [1][3][4] - The market is fragmented, with Tong Ren Tang as the leading player holding approximately 9% market share, although this share is declining [1][8] Market Dynamics - The health supplement industry is categorized into "blue hat" products (which can advertise efficacy but have restricted ingredients) and non-blue hat products (which rely on cross-border e-commerce for innovation) [1][6] - The rise of platforms like Douyin (TikTok) has significantly impacted the market, allowing new brands to emerge rapidly, particularly in functional ingredients like fish oil and Coenzyme Q10 [1][14] Consumer Trends - There has been a shift in consumer demographics, with younger consumers (middle-aged and young adults) becoming the primary market for health supplements, moving away from the traditional focus on older adults [2][16] - The demand from younger consumers is focused on improving sub-health conditions and enhancing personal image, with specific interests in gastrointestinal health and eye protection [1][16] Competitive Landscape - Major brands in the industry include Amway and Swisse, with Amway focusing on traditional dietary supplements through direct sales, while Swisse has gained market share through product innovation and online sales [9] - New brands are emerging rapidly, leveraging innovative products and efficient marketing strategies to compete against established players [15][20] Product Categories and Innovations - The market is segmented into traditional tonics, basic nutrients (vitamins), and other functional ingredients (probiotics, fish oil), with the latter experiencing rapid growth post-pandemic [1][6][7] - Technological innovations, such as synthetic biology, are reducing costs and expanding the application of ingredients like ergothioneine, which is now widely used in affordable skincare and health products [19] Future Trends and Investment Opportunities - The future of the health supplement industry is expected to focus on efficacy-driven products, with significant investment opportunities arising from this trend [27] - Companies like Lu Yu Chen are highlighted as strong investment candidates due to their deep industry insights and robust operational capabilities [27] Key Statistics - The cross-border e-commerce channel for health supplements is expected to grow by 80% in 2024, indicating a significant shift in sales channels [3][18] - The market for probiotics has exceeded 10 billion RMB, with a strong growth trajectory, while Coenzyme Q10 is currently valued at over 4 billion RMB [22] Conclusion - The health supplement industry in China is characterized by rapid growth, evolving consumer demographics, and increasing competition. The rise of digital platforms and technological innovations presents both challenges and opportunities for existing and new players in the market.