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中国房地产:前 100 强开发商 8 月销售额降幅收窄-China Property Top 100 developers‘ sales decline narrowed in August
2025-09-04 15:08

Summary of Conference Call Notes Industry Overview: China Property Market Key Points on Sales Performance - Top 100 developers' contract sales declined by 19% YoY in August 2025, an improvement from a 25% decline in July 2025 [2] - On a MoM basis, contract sales decreased by 4%, consistent with historical levels from 2020 to 2024 [2] - Cumulative sales for the top 100 developers in the first eight months of 2025 fell by 14% YoY, slightly worse than the 13% decline recorded in July 2025 [2] - Inventory sell-through rates are under pressure, with inventory months in tier-1 cities rising to 21 months and 29 months in 80 major cities as of July [2] Market Dynamics - Recent easing of home purchase restrictions in tier-1 cities had limited impact on sales [2] - Upgrade demand and the luxury market remain resilient, exemplified by Poly Property's Shenzhen Zhenyu project achieving Rmb2.3 billion in sales on its first day with a 96% sell-through rate [2] - SOE developers outperformed the top 100 developers, with a 10% YoY decline in contract sales compared to the 19% decline for the top 100 [4] Secondary Listing Trends - Secondary listings in 50 cities increased by 8.9% YoY and 9.9% YTD, while tier-1 cities saw a 3.6% YoY and 5.3% YTD increase [3][9] - The strong secondary listing volume is attributed to upgrade demand, weakening price expectations, and declining rental prices [3] Developer Performance - Among SOE developers, Poly Property reported a 127% growth in contract sales, primarily due to a new project launch in Shenzhen [4] - SOE developers' market share increased by 7 percentage points to 57%, while POE developers' share decreased to 31% [4] Sales Data Insights - The combined attributable contract sales value for the top 100 developers dropped by 22% YoY in August, compared to a 26% decline in July [12] - The gross contract sales GFA for the top 100 developers fell by 32% YoY in August, versus a 25% decline in July [13] Risks and Opportunities - Key downside risks include government policies restricting demand and mortgage lending, tight financing for developers, and lower-than-expected residential growth [32] - Upside risks involve potential policy loosening that could boost residential property sales and prices [32] Additional Observations - The overall market remains weak, with significant pressure on inventory and sales performance across various developer categories [2][4] - The luxury segment shows resilience, indicating a potential bifurcation in market performance between high-end and lower-tier properties [2][3] This summary encapsulates the critical insights from the conference call regarding the current state of the China property market, highlighting both challenges and areas of resilience within the sector.