The Lovesac pany(US:LOVE)2025-09-11 13:30Financial Data and Key Metrics Changes - Total net sales for Q2 2026 were $160.5 million, reflecting a year-over-year increase of 2.5% [4][31] - Gross margin decreased by 260 basis points to 56.4% compared to 59.0% in the prior year, primarily due to increased transportation costs and higher promotional discounting [33][36] - Net loss for the quarter was $6.7 million, or negative $0.45 per share, compared to a net loss of $5.9 million, or negative $0.38 per share in the prior year [36][41] Business Line Data and Key Metrics Changes - Showroom net sales increased by $10.3 million, or 10.4%, to $109.1 million, driven by a 0.9% increase in omnichannel comparable net sales and the addition of 16 new showrooms [31] - Internet net sales decreased by $1.8 million, or 4.1%, to $42.5 million [31] - Sactionals net sales increased by 4.6%, while Sac net sales decreased by 22.5% [32] Market Data and Key Metrics Changes - The overall furniture category is estimated to have declined approximately 4% for the comparable period, with the company gaining market share despite these headwinds [5][11] - Furniture spend was down 3.7% from May through July, with July showing the best performance of the three months [11] Company Strategy and Development Direction - The company is transitioning from a product-focused approach to a brand-focused strategy, with a brand evolution refresh aimed at building a multifaceted home brand [7][8] - The new product line, Snug by Lovesac, is positioned to capture a significant share of the $14 billion couch category, with a marketing campaign featuring celebrity Britney Snow [9][21] - The company aims to reach 3 million Lovesac households by 2030, focusing on long-term value creation and brand loyalty [15] Management's Comments on Operating Environment and Future Outlook - Management noted ongoing challenges due to tariffs and competitive discounting but remains optimistic about market share gains and growth despite a declining category [12][14] - The company expects to achieve net sales of $710 to $740 million for the full year, with adjusted EBITDA between $42 and $55 million [40][41] - Management emphasized the importance of maintaining a strong balance sheet and flexibility to invest in growth [5][37] Other Important Information - The company has successfully exited its partnership with Best Buy ahead of schedule and under budget, allowing for a more focused customer acquisition strategy [25][34] - The company is implementing a four-point mitigation plan to address tariff impacts, including cost management and manufacturing diversification [29][30] Q&A Session Summary Question: Anticipated changes to customer acquisition approach with brand evolution - Management indicated that significant changes in marketing effectiveness and customer acquisition strategies are expected, particularly with the launch of the Snug campaign and the onboarding of a new CMO [45][46] Question: Details on Snug by Lovesac partnerships and distribution - Management stated that while it is too early to discuss specific partnerships, the Snug product line's simpler nature allows for broader distribution opportunities beyond Lovesac-owned locations [49][50] Question: Changes in EBITDA outlook due to tariffs and promotional activity - Management explained that increased tariffs and the need for higher promotional discounts have negatively impacted the EBITDA outlook, with a focus on managing controllable expenses [54][57] Question: Levers to expand gross margins moving into Q4 - Management highlighted historical improvements in gross margins and outlined measures to return to high margin levels, including operational efficiencies and strategic pricing [68]