SXLY(SZ:002627)2025-09-12 01:32Market Environment - The inter-provincial cruise market on the Yangtze River is currently in a phase of recovery and transformation, characterized by "demand recovery, structural optimization, intensified competition, and accelerated innovation" [2] - As of the end of 2024, there are 12 inter-provincial cruise companies in the Yangtze River Three Gorges area, with 47 vessels averaging 15.27 years in age and a total capacity of 19,453 passengers [2] Revenue and Profit Expectations - According to the feasibility study, the operation of 4 new inter-provincial cruise vessels is expected to generate an annual revenue of CNY 395 million and a net profit of CNY 100 million in the year of full operation [4] - The project has a post-tax dynamic investment payback period of 11.90 years and a post-tax internal rate of return of 10.11%, indicating good investment returns [4] Competitive Advantages - The company plans to operate 4 inter-provincial cruise vessels, with the first two expected to launch in June and December 2026, and the second batch in June 2028 [5] - The company has over 20 years of experience in water transport and tourism services, providing a strong operational management advantage [5] - A well-structured tourism port network supports the company’s operations, with the Three Gorges Cruise Center as the main hub [5] - The company has developed a comprehensive service system for inter-provincial cruises, enhancing operational efficiency [5] - The company has a professional marketing team and a mature marketing system that combines remote, local, and online marketing strategies [6][7] Pricing Strategy - The company has the autonomy to set prices for its cruise products, with adjustments made based on service quality, cost changes, and partnerships with distributors [8] - The focus is on developing a diverse product range to enhance value rather than frequent price increases [8] Dividend Policy - The company has consistently returned profits to investors, with a cash dividend of CNY 68.94 million in 2024, representing 58.63% of the net profit [9] - The cash distribution ratio has been increased from 10% to 30% of distributable profits, with a commitment to distribute at least 50% of the average annual distributable profits over the last three years [9] Strategic Goals - The company aims to become a leader in the Yangtze River Three Gorges tourism sector and a pioneer in China's inland cruise tourism [10] - Strategies include leveraging the parent company's resources for mergers and partnerships, and expanding the cruise industry through self-built and external growth initiatives [10]