CHACHA FOOD CO.,LTD(SZ:002557)2025-09-15 10:14Group 1: Investment and Production - The company has invested in various agricultural projects, including a self-operated pecan planting base of 12,000 acres and a Hawaiian macadamia nut base of 3,000 acres, totaling 28,000 acres across different projects [1] - The company utilizes an order agriculture model for sunflower seed sourcing, collaborating with farmers and cooperatives to ensure quality and price stability [2] Group 2: E-commerce and Sales Performance - The company's e-commerce gross margin is lower than offline channels due to product structure and high platform costs; measures to improve this include optimizing product offerings and enhancing content marketing [2] - In the first half of 2025, revenue from Sam's Club and snack wholesale channels continued to grow, with plans to expand these channels further [2] Group 3: Market Expansion and Product Development - The company is focusing on Southeast Asia for market expansion, with plans to promote new products and enhance consumer engagement [2] - The company is currently trialing its ice cream products on various online platforms, with positive initial sales feedback [3] Group 4: Financial Performance and Cost Management - The company's net profit decreased by 73.68% in the first half of 2025, primarily due to rising core raw material costs, particularly sunflower seeds and nuts [3] - Raw material costs for sunflower seeds increased by approximately 10-15% year-on-year in the first half of 2025, prompting the company to optimize procurement strategies [2] Group 5: Future Vision and Strategy - The company aims to become a "global leader in nut snacks," focusing on quality and customer value, with a strategic goal of achieving "10 billion revenue and 1 million terminals" [4] - The company is committed to enhancing brand awareness and reputation through its positioning as "Happiness is to be shared with Qiaqia" [4]