BRANDMAX(SZ:300805)2025-09-19 10:38Group 1: Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.22 billion yuan, a year-on-year increase of 11.58% [3] - Net profit attributable to shareholders reached 22.88 million yuan, up 115.08% year-on-year [3] - The net profit after deducting non-recurring gains and losses was 13.66 million yuan, reflecting a growth of 134.38% [3] - The digital retail business revenue grew by 32.16%, with a total revenue of 532 million yuan [5] Group 2: Cost Management - The company managed to reduce total sales and management expenses by 6.05% compared to the previous year [3] - The cost of the digital retail business increased by 32.52%, which was attributed to the rise in revenue [5] Group 3: Market Expansion and Strategy - The company plans to actively expand into new industries and customer groups while deepening existing key customer relationships [3] - The company aims to leverage new technologies such as AI, VR/AR, and 3D to enhance its marketing services [4] - The company is focusing on international development, including cross-border e-commerce and overseas brand building [4] Group 4: New Energy Vehicle Business - The company operated 750 self-owned vehicles in the new energy vehicle sector, generating revenue of 12.03 million yuan in the first half of 2025 [6] - The company collaborates with leading ride-hailing platforms like Didi and T3 in this sector [6] Group 5: Cash Flow and Financial Health - The net cash flow from operating activities was -32.60 million yuan, a decline of 151.81% year-on-year, primarily due to higher payments than collections in the digital retail business [5]