Group 1: Company Overview and Competitive Advantages - The company has achieved quality and design comparable to international brands such as Baolong and Haidisi, while maintaining a cost-effective pricing strategy [2] - Key competitive advantages include product innovation, brand reputation, diverse channels, and manufacturing capabilities [2] - The company has been innovating continuously, focusing on original design and quality to enhance user experience and meet diverse consumer needs [2] Group 2: Future Development Goals - The company aims to innovate continuously in product development, focusing on micro and macro upgrades to meet market demands and lead industry trends [4] - Plans to enhance brand awareness and reputation through diversified marketing strategies, particularly targeting end consumers [4] - The company targets a 15% sales contribution from overseas markets, with plans to expand through overseas agents and establish offices [6][7] Group 3: Sales Channels and Management - The primary sales channel is through distributors, with a clear management system in place for onboarding and evaluating distributors [5] - The company conducts annual assessments of distributors based on sales performance and compliance with company standards [5] - Future strategies include empowering distributors with marketing support to align with the company's growth [5] Group 4: Product Categories and Market Positioning - The company focuses on multiple product categories, with a strong emphasis on hardware, particularly hinges and rails, which have significant market potential [5] - Plans to deepen collaboration with well-known home furnishing brands to strengthen market position in storage hardware [6] - The bathroom product line is in the incubation stage, with plans to enter the high-end market leveraging original design advantages [7]
悍高集团(001221) - 悍高集团股份有限公司投资者关系活动记录表