2025-10-13 01:00Summary of the Conference Call for Pop Mart Industry and Company Overview - The conference call pertains to Pop Mart, a company in the collectible toys industry, particularly known for its designer toys and figures. Key Points and Arguments 1. Sales Performance - In September, offline sales growth is expected to remain consistent with August, driven by restocking and new product launches, particularly the mini Labubu series [2][4] - Douyin channel sales growth exceeded the peak in February, marking a new high for the year, attributed to the 3.0 version restocking and promotional events [2][4] - Tmall platform maintained over 80% year-on-year growth, while JD platform saw nearly 100% growth in July-August, generating approximately 35.6 million yuan [2][4] 2. New Product Launches - September saw the launch of several new products, including the "Demo's Today is Sunday" series, which gained significant traction on social media [3] - Other notable new products included "Little Sweet Bean's Day," "New Star People," and "Gisgai's Heart Bear," with two being made of flocked material [3] 3. International Expansion - Pop Mart is actively expanding its overseas market, opening three new stores in the United States, with additional openings in Singapore, Canada, Bordeaux, France, and the Middle East [2][5] 4. Marketing Season Expectations - The second half of the year is anticipated to be a peak marketing season, with a higher volume and quality of new products compared to the first half [2][6] - Traditional peak sales periods such as Halloween and Christmas are expected to drive significant sales [6] 5. Financial Projections - The company forecasts a year-on-year revenue growth of over 150% in the third quarter of 2025, with positive impacts on annual profits expected from the third-quarter performance [2][6] 6. Response to Tariff Costs - Pop Mart is managing rising tariff costs through a global supply chain and the ability to pass some costs onto consumers, with price increases observed in both hard figures and plush series [2][7] - The company's stock price has shown resilience, recovering from a significant drop earlier in the year, indicating effective strategies to mitigate tariff impacts [7] Other Important Insights - The performance of new products and the effectiveness of marketing strategies are crucial for maintaining growth in a competitive market [3][6] - The company's ability to adapt to external economic pressures, such as tariffs, reflects its operational strength and strategic planning [7]