2025-10-14 14:44Summary of Bilibili Conference Call Company Overview - The conference call discusses Bilibili (B站), a Chinese video sharing platform known for its user-generated content and gaming initiatives [2][3]. Key Industry Insights - Bilibili has launched the game "Strategic Version of Dou Di Zhu," targeting fans of the Three Kingdoms IP and younger users, aiming to create new growth opportunities [2]. - The game "Three Kingdoms: Strategy to Rule the World" quickly entered the top five of the iOS game sales chart after its S10 season launch on September 20, indicating strong user attraction [2][3]. - Bilibili plans to release a traditional Chinese version of "Three Kingdoms: Hundred Generals Card" by the end of 2025 or early 2026, along with mini-programs and overseas versions [2][3]. Financial Performance and Projections - Bilibili expects a year-on-year growth of approximately 10% in value-added services and about 20% in advertising revenue for Q3 [2][5]. - The company has effectively controlled costs, resulting in stable absolute expenses and a steady increase in gross margin, with an adjusted operating profit margin of 7.8% in Q2 [5]. - User metrics show a 7% year-on-year increase in Daily Active Users (DAU) and an 8% increase in Monthly Active Users (MAU), reaching 363 million, with an average of 31 million paying users, up 9% year-on-year [5]. Product Development and Innovations - Bilibili is increasing its investment in AIGC (AI-Generated Content), having launched AI translation features that support subtitle translation and voice matching for content creators [6]. - The company is developing a text-to-video application to enhance creator efficiency, aiming to produce more high-quality content without direct commercialization [6]. Future Focus Areas - Key areas to monitor include Q3 performance expectations, the testing of new games like "Hundred Generals Card," and the overall release of operational leverage [7]. - Bilibili projects net profits of approximately 2.4 billion and 3.3 billion yuan for 2025 and 2026, respectively, reflecting confidence in future growth [7].