海欣食品(002702) - 2025年10月30日投资者关系活动记录表

Group 1: Financial Performance - The overall consumption environment is challenging, with a decline in revenue for the first three quarters compared to the previous year [2] - Despite revenue pressure, the company has improved its gross margin structure, with high-margin products (over 20% margin) increasing their sales proportion [2][3] - The company has successfully reduced revenue from low-margin products, enhancing overall profitability [2] Group 2: Strategic Adjustments - Key measures for improving gross margin include: 1. Product structure optimization by eliminating unprofitable SKUs and focusing resources on high-margin core products [3] 2. Precise cost control through centralized procurement and supply chain optimization, leading to a decrease in the cost of key raw materials [3] 3. Lean management in production to reduce waste and improve output efficiency [3] Group 3: Business Segments - The ambient snack food segment is a significant growth driver, with revenue exceeding last year's total and showing substantial year-on-year growth [3] - The hot pot meatball segment, while experiencing a revenue decline, has shown resilience [3] - Frozen dishes are currently in a phase of strategic investment and model exploration [3] Group 4: Product Development and Branding - The company has launched several new products in Q3, including air fryer series and various seafood items, aligning with health and convenience trends [4] Group 5: Market Trends and Consumer Preferences - The growth in snack foods is driven by trends towards health and convenience, with product formulations optimized for natural ingredients and smaller, ready-to-eat packaging [5] - The company has effectively expanded its presence in mainstream snack retail channels [5] Group 6: Hot Pot Meatball Strategy - The strategy for the hot pot meatball segment focuses on maintaining market share and enhancing profitability through: 1. Deepening traditional channel engagement and optimizing in-store displays [6] 2. Expanding into emerging channels like community group buying and real-time retail platforms [6] 3. Promoting high-value products to improve overall gross margin [6]