China Consumer Durables_ White goods 3Q25 wrap_ Tough domestic comps well recognized by market, growth to be increasingly sup...
2025-11-07 01:28

Summary of Key Points from the Conference Call Industry Overview - Industry: China Consumer Durables, specifically the white goods sector - Key Players: Midea, Haier, Gree, Hisense Core Insights and Arguments 1. Divergent Performance in 3Q25: - Midea and Haier reported approximately 10% revenue and profit growth, exceeding expectations - Gree and Hisense experienced significant declines in profits, with Gree reporting a year-over-year profit decline of SD% [1][10] 2. Domestic Market Dynamics: - Split AC growth showed notable divergence, with Gree facing a sequential revenue decline while Midea, Haier, and Hisense reported revenue growth [1] - The market anticipates a deceleration in domestic growth into 4Q25 and 2026 due to a higher base, with expected shipment declines of 10% and 5% for major white goods [2][16] 3. Pricing and Margins: - Competition remains a key focus, particularly in the AC industry, with less competitive pricing observed compared to previous periods - Despite demand pressures, significant price cuts are not expected due to leading players' focus on profitability and lean inventory [3] 4. Overseas Growth as a Key Driver: - Overseas markets, particularly APAC and Europe, are expected to drive growth for Chinese white goods companies, supported by past investments in manufacturing and branding [4][6] 5. Shareholder Returns: - Current share prices imply an average dividend yield of 5% to 6% for covered white goods stocks, providing downside protection amid growth concerns [7] 6. Future Outlook for Key Players: - Midea and Haier are expected to continue leading the sector with positive growth, while Gree faces persistent pressure due to high domestic market exposure [8] Additional Important Insights 1. Earnings Revisions: - Earnings forecasts for Midea and Haier have been raised, while estimates for Gree and Hisense have been lowered to reflect recent performance [14] 2. Management's Strategic Focus: - Midea's management aims for revenue growth of MSD-HSD% CAGR from 2026 to 2028, with a focus on market share gains in refrigerators and washing machines, and margin improvements in AC [33][34] 3. Investment in Technology: - Midea plans to invest in AI and robotics, focusing on robotic home appliances and humanoid robots, indicating a strategic shift towards automation and advanced technology [34] 4. Valuation Adjustments: - Target prices for Midea and Haier have been adjusted based on updated earnings forecasts, reflecting a positive outlook for these companies [35] 5. Market Sentiment: - Consumer sentiment has pulled back, but property indicators in the US have shown improvement, suggesting a mixed outlook for consumer durables [31] This summary encapsulates the key points discussed in the conference call, highlighting the performance of major players in the white goods sector, market dynamics, and future growth strategies.