中国互联网行业_专家系列_电商平台如何在竞争格局演变中定位_ China Internet Sector _Expert series_ How do e-com platforms position amidst evolving competitive landscape_

Double 11 performance pleasantly surprised: According to the expert, Double 11 GMV growth improves from 3Q, supported by higher platform subsidies, user reactivation via quick commerce, and early winter weather boosting apparel demand. Among platforms, GMV acceleration is most pronounced in Taobao Tmall and Douyin, followed by PDD and JD, where VIPS experienced moderation vs. 3Q. The expert also highlighted that Taobao Tmall exhibited the most significant increase in merchant support and subsidies compared ...