Phoenix New Media(US:FENG)2025-11-13 02:30Financial Data and Key Metrics Changes - Total revenues for Q3 2025 were RMB 200.9 million, a 22.3% increase year-on-year from RMB 164.3 million [9] - Net advertising revenues reached RMB 159.3 million, reflecting a 7.3% increase year-on-year from RMB 148.4 million [10] - Paid services revenues surged to RMB 41.6 million, marking a 161.6% increase year-on-year from RMB 15.9 million [10] - Loss from operations improved to RMB 13.3 million, compared to RMB 25.9 million in the same period last year [10] - Net loss attributable to the company was RMB 4.9 million, down from RMB 18.5 million in the same period last year [10] - Cash and cash equivalents totaled RMB 1 billion, approximately $140.5 million as of September 30, 2025 [11] Business Line Data and Key Metrics Changes - The company achieved solid progress in commercialization and user engagement through high-quality original content and innovative product experiences [4] - The Star Anchor Program, which helps train new content creators, tripled its revenue this year, indicating strong demand for content creators [14][15] Market Data and Key Metrics Changes - The company successfully hosted significant events such as the Shanxi Cultural and Tourism Development Promotion Event, generating over 2 billion online impressions [5] - The Phoenix Bay Area Finance Forum 2025 achieved over 720 million total impressions, showcasing the company's strong brand influence [6] Company Strategy and Development Direction - The company aims to prioritize content innovation and IP creation, enhance brand influence, diversify monetization channels, and improve operational efficiency for sustainable long-term growth [9] - Strategic cooperation with HarmonyOS is expected to yield further benefits, with the Phoenix News App being showcased at Huawei's new product launch [8][9] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the challenges in the advertising market, noting that many clients remain cautious with their budgets [14] - The company plans to focus on innovation and improving service capabilities to maintain steady performance amid intense competition in Q4 [15] Other Important Information - The company’s media influence and resource integration capabilities supported significant growth in public and regional sectors [5] - The number of followers on Phoenix Video accounts grew by nearly 500,000 in Q3, indicating strong traction on video platforms [8] Q&A Session Summary Question: How did the advertising business manage to grow in Q3 despite market pressure? - Management highlighted close collaboration between sales units and content teams, which allowed for quicker and more precise responses to client needs. They also emphasized the importance of following marketing trends and connecting with key clients through events like the Shanxi Culture and Tourism Promotion Event [14][15] Question: What is the outlook for the ad market in Q4? - Management indicated that competition will remain intense and cost control will be critical. They will continue to focus on innovation and improving service capabilities to maintain steady performance [15]