哔哩哔哩-2025 年第三季度初步分析 - 广告业务加速增长,运营杠杆推动经调整营业利润超预期;关注广告增长势头与《三国杀卡牌》表现
2025-11-14 03:48

Summary of Bilibili Inc. (BILI) 3Q25 Earnings Call Company Overview - Company: Bilibili Inc. (BILI) - Quarter: 3Q25 - Revenue: Rmb 7.7 billion, a 5% year-over-year increase Key Financial Metrics - Non-GAAP EPADS: Rmb 1.73, up 14% year-over-year - Daily Active Users (DAU): 117 million, up 9.3% year-over-year - Monthly Active Users (MAU): 376 million, up 8% year-over-year - Advertising Revenue: Rmb 2.57 billion, a 23% year-over-year increase - Game Revenue: Rmb 1.51 billion, down 17% year-over-year - Operating Profit (adj.): Rmb 688 million, a 6% increase compared to expectations Revenue Breakdown - Advertising Revenue: Increased by 23% year-over-year, exceeding expectations by 2% [2][4] - Live Broadcasting and VAS: Grew by 7% year-over-year, but fell short of expectations by 3% [2][4] - Deferred Revenue: Increased by Rmb 189 million quarter-over-quarter [2] Strategic Focus Areas 1. Advertising Trends: Discussion on advertising performance during the Single's Day Festival and outlook for 2026 [3] 2. User Feedback: Insights on user feedback for Sanguo: NCard test and game revenue trends [3] 3. Margin Expansion: Potential for margin expansion and mid-to-long term targets [3] 4. AI Strategy: Updates on AI strategy and its benefits to the Bilibili ecosystem [3] Risks and Challenges - Valuation Risks: Concerns over relatively high valuation and potential de-rating risks [10] - User Growth: Possible slowdown in user engagement as the market matures, facing competition from short-form video platforms [10] - Game Longevity: Risks associated with weaker-than-expected game longevity and pipeline [10] Investment Outlook - Price Target: $30.00 for BILI, representing a 10.3% upside from the current price of $27.19 [11] - Market Capitalization: $11.4 billion [11] - EBITDA Forecast: Expected to grow from Rmb 2.27 billion in 2024 to Rmb 7.26 billion by 2027 [11] Conclusion - Overall Assessment: Bilibili Inc. shows promising growth in advertising and user engagement, but faces challenges in game revenue and market competition. The company is positioned for potential margin expansion and strategic growth in the coming years.