2025-11-18 12:02Financial Data and Key Metrics Changes - Weibo's total revenues for Q3 2025 reached $442.3 million, a decrease of 5% year over year [7][30] - Total advertising revenues were $375.4 million, down 6% year over year [7][31] - Non-GAAP operating income was $132 million, representing a non-GAAP operating margin of 30% [7][30] - Net income attributable to Weibo was $110.7 million, with a diluted EPS of $0.42 [31][36] Business Line Data and Key Metrics Changes - Advertising and marketing revenue decreased by 6% year over year, while value-added service revenues increased by 2% to $66.9 million [31][35] - The e-commerce sector saw over 50% year-over-year growth, driven by stimulus policies [32][33] - The automobile sector maintained solid growth, while food and beverage and apparel sectors experienced revenue declines due to high base effects from the previous year's Olympics [22][33] Market Data and Key Metrics Changes - MAUs reached 578 million in September 2025, with average daily users at 257 million [7][30] - Intelligent search product MAUs exceeded 70 million, with DAU and search queries increasing over 50% quarter over quarter [17][30] - Ad revenues from Alibaba grew by 112%, reaching $45.5 million in Q3 [34] Company Strategy and Development Direction - Weibo's strategy focuses on enhancing user value, maintaining its leading position in hot topics and entertainment content, and leveraging AI for improved recommendation feeds [8][20] - The company aims to strengthen its competitive edge by integrating video content into the recommendation feed and enhancing user engagement through interest-based content operations [10][15] - AI technology is being applied across the advertising lifecycle to improve ad efficiency and performance [24][27] Management's Comments on Operating Environment and Future Outlook - Management noted uncertainties in the advertising outlook for Q4 and 2026, particularly due to high base effects and potential headwinds from national subsidy policies [40][41] - Anticipated events in 2026, such as the Winter Olympics and World Cup, are expected to positively impact advertising placements [42][43] - Management emphasized the importance of adapting to changing market dynamics and enhancing brand marketing strategies [47][48] Other Important Information - The restructuring of the information feed is seen as strategically significant, comparable to past transitions from chronological to algorithm-based sorting [13] - AI-generated ad creatives accounted for nearly 30% of consumption in the real-time video information feed by the end of October [26] Q&A Session Summary Question: Overall advertising outlook for Q4 and 2026 - Management indicated a decrease in ad revenue due to high base effects and uncertainties in consumer spending, but expects improved performance in 2026 with significant events [40][41][42] Question: Strategy and progress of intelligent search - Management reported robust growth in intelligent search, with MAUs exceeding 70 million and a 20% increase in queries quarter over quarter, indicating potential for future monetization [55][56] Question: Feedback on information feed revamp - Management noted that the revamped information feed is expected to enhance user engagement and retention, although it may take time for users to adapt [58][59][60]