2025-11-19 01:47Summary of Hisense Home Appliances Conference Call Industry Overview - The home appliance sector typically outperforms the market in specific months, particularly before earnings periods in March-April and July, suggesting a focus on companies with low valuations and stable growth during market downturns [2][3] - The core growth point for the home appliance industry in 2026 is expected to be in overseas markets, with demand in Europe and the US anticipated to outperform emerging markets [2][4] - The US market is expected to benefit from the "Great American Rescue Plan" and a rate-cutting cycle, with a strong correlation to real estate, which is projected to positively impact economic and consumer activity in the second half of the year [2][4] Company Performance - Hisense's domestic sales are under pressure due to declining government subsidies, but leading companies show resilience in their financial reports [2][6] - The company’s sales strategy during the Double Eleven shopping festival was conservative, resulting in a year-on-year decline in overall sales, although structural products like fresh air conditioners performed well [11] - For the fourth quarter, Hisense expects a 10-15% year-on-year increase in orders for refrigerators and washing machines, despite challenges in domestic sales due to real estate pressures [12] Market Dynamics - The domestic market is facing challenges from the gradual withdrawal of government subsidies, but leading companies like Midea and Haier are showing strong dividend yields, indicating investment value [6] - The small appliance sector, particularly the robot vacuum market, is showing signs of improvement, with companies like Roborock achieving double-digit growth [7][9] - The competitive landscape in the small appliance market is improving, with product iterations driving revenue growth and margin improvements [9] Export Chain Considerations - The impact of Trump’s tariff policies on export chains is a key concern, with companies like Haier and Midea having flexible overseas production capabilities that provide an advantage [10] - Companies that have recently completed capacity expansions but are experiencing negative growth this year are expected to perform better next year [10] Future Outlook - Hisense is committed to its new energy strategy, transitioning towards new energy solutions and comprehensive thermal management systems, with plans to maintain or slightly increase dividend payouts in 2025 [4][16][17] - The central air conditioning business faces challenges due to declining demand in the renovation sector, but there are expectations for growth in the C-end and public construction segments [14] - The air conditioning market is reaching initial strategic goals, with limited price space for expansion, necessitating careful observation of consumer demand elasticity [19] Key Financial Metrics - Midea's dividend yield exceeds 5%, while Haier's is over 4%, indicating strong investment potential [6] - Hisense's overseas sales profit margins are expected to remain in the mid-single digits, supported by improved sales structures and reduced losses from the Monterrey factory [12] This summary encapsulates the key points from the conference call, highlighting the current state and future outlook of the home appliance industry and Hisense's strategic positioning within it.