Wix(US:WIX)2025-11-19 14:32Financial Data and Key Metrics Changes - Total bookings grew to $515 million in Q3 2025, up 14% year-over-year, driven by robust new user cohorts and better-than-expected results from Base44 [15][22] - Total revenue increased to $505 million, also up 14% year-over-year, exceeding the high end of guidance [15][22] - Non-GAAP gross margin in Q3 was 69%, slightly down from 70% in Q2 [18] - Free cash flow for Q3 was $159 million, or 32% of revenue, an increase from 30% last quarter [21] Business Line Data and Key Metrics Changes - Partners' revenue grew 24% year-over-year to $192 million, driven by traction among professional designers and solid Studio adoption [16] - Transaction revenue was $65 million, up 20% year-over-year, driven by 13% growth in GPV [16] - Base44's share of audience traffic increased to over 10% in October, up from low single digits in June [10][12] Market Data and Key Metrics Changes - Organic traffic improved as more users searched for Wix online, indicating enhanced brand awareness [9] - Base44 serves over 2 million users globally, translating to more than 1,000 new paying subscribers daily [12] Company Strategy and Development Direction - The company aims to democratize software creation through Vibe Coding, enabling users without coding knowledge to build applications [3][5] - Base44 is positioned as a leader among low-code tools, with significant growth potential in the AI-powered app building space [6][10] - The company plans to enhance its marketing efforts to capture stronger-than-anticipated demand for Base44 [23] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the durability of the core business and the ability to enter new markets effectively [14] - The company raised its full-year bookings outlook to $2,060-$2,078 million, reflecting strong performance from Base44 [22][23] - Management anticipates improved operating and free cash flow margins over time as AI costs decrease and marketing investments normalize [21][24] Other Important Information - The company issued $1.15 billion in 0% convertible senior notes due 2030, with plans to use the cash for business purposes and share repurchases [22] - The anticipated launch of a new flagship product has been delayed to early 2026 due to technical challenges [7][70] Q&A Session Summary Question: Dynamics of monthly vs. annual subscriptions for Base44 - Management noted that most Base44 users are currently on monthly subscriptions, with expectations that they will transition to annual plans over time as trust in the platform grows [28][30] Question: Cost management and AI compute expenses - Management acknowledged that while AI costs are currently high due to new user consumption, they expect to reduce these costs over time through various strategies [31][35] Question: Vision for Wix in the AI era - Management highlighted efforts to ensure that all Wix websites are indexable by LLMs and to continuously add new e-commerce standards to enhance visibility [39][40] Question: Cohort retention trends for Base44 - Management indicated that retention trends for Base44 are similar to those seen in early Wix cohorts, with expectations for improvement as brand recognition grows [42][43] Question: Pathway to improving Base44 margins - Management discussed the need for time to see improved margins as the user base matures and costs stabilize, with expectations for better profitability in the future [48][53] Question: Impact of hyper-growth on margins - Management confirmed that while there will be short-term margin pressure due to high growth and new customer acquisition costs, they anticipate margin improvement as the business scales [56][66]