2025-11-25 11:30Financial Performance - Total net revenue reached RMB 22 billion, a 5% year-over-year increase[5, 7] - Non-GAAP operating loss narrowed by 87% year-over-year, reaching RMB (108) million[5] - Brand Management (BBM) revenue increased by 20% year-over-year, reaching RMB 396 million[5] - E-Commerce revenue increased by 2% year-over-year, reaching RMB 18 billion[5, 7] E-Commerce Strategy - Online Store Operations revenue increased by 16% year-over-year[35] - Digital Marketing & IT Solutions revenue increased by 6% year-over-year[35] - Luxury category revenue within Online Store Operations increased by 14% year-over-year[35] - Other Apparel category revenue within Online Store Operations increased by 25% year-over-year[36] - E-Commerce product sales gross margin increased from 102% in 3Q2024 to 131% in 3Q2025[30] Brand Management Achievements - Brand Management (BBM) net revenues reached RMB 396 million, with a 20% year-over-year growth rate[5, 39] - Brand Management (BBM) gross profit margin was 566% in 3Q2025[39]