2025-11-26 14:15Summary of Li Auto's Conference Call Company Overview - Company: Li Auto - Industry: Automotive, specifically electric vehicles (EVs) Key Points and Arguments Current Market Challenges - Li Auto faces significant competition from rivals such as Geely's Lynk & Co 900 and Zeekr 9X, leading to a decline in sales and stock price, particularly in the large six-seat SUV market [2][3] - Short-term challenges include insufficient battery supply for the Li L6 model due to constraints from CATL, resulting in low delivery numbers in October [2][4] - Long-term challenges arise from a diminishing reliance on range-extended vehicles and large six-seat SUVs, with increasing competition from models like the AITO M9 and Zeekr 9X, as well as potential new entrants like Xiaomi's Kunlun series E9 [2][4] Strategic Adjustments - To combat competition, Li Auto is updating its vehicle lineup to enhance features and cost-effectiveness, with the L9 series set to improve in space, configuration, chassis, and materials while maintaining stable pricing [2][5] - The company is moving away from its previous "platform sharing" strategy, which involved using similar designs to reduce costs, recognizing that this approach is insufficient against emerging competitors like Huawei and Xiaomi [2][6][10] - Organizational restructuring has been implemented, with CEO Li Xiang taking direct control of key decision-making areas to improve efficiency and responsiveness [2][7][10] Future Outlook - There is a high probability of a turnaround for Li Auto by 2026, although it is not guaranteed, as the company has begun strategic and organizational adjustments to enhance its market position [3][5] - The anticipated improvements in battery supply are expected to lead to increased delivery volumes, with projections of around 10,000 units for November and close to 20,000 units for December [4] - Li Auto aims to launch more differentiated new models in 2026, focusing on innovation and market appeal to strengthen its competitive edge [10] Competitive Landscape - The competitive landscape is intensifying, with established players like Huawei significantly improving their vehicle offerings over the past three and a half years, highlighting the need for Li Auto to accelerate its product updates and innovation [9][10] - The company recognizes the necessity to enhance its understanding of competitor features and address its weaknesses while reinforcing its strengths to achieve comprehensive improvements [10] Additional Important Insights - The decline in October deliveries, which were over 30% lower year-on-year, underscores the urgency for Li Auto to adapt to the rapidly changing market dynamics [3][4] - The shift in strategy towards more innovative and differentiated products is crucial for Li Auto to regain market share and improve its competitive positioning against both established and emerging rivals [5][10]