Haixin Foods (SZ:002702)2025-11-27 08:28Group 1: Business Highlights - The company achieved a strategic breakthrough by entering the Sam's Club system, enhancing brand reputation and premium capability [1] - The snack food business experienced year-on-year growth, with products sold in multiple mainstream snack channels [1] Group 2: Revenue Sources and Growth Strategies - Hot pot meatballs remain the core revenue source, but the company is diversifying into prepared dishes, snacks, baked goods, and abalone processing to ensure sustainable growth [1] - The proportion of hot pot meatballs in overall revenue has decreased as the diversified business matrix continues to form new support for steady development [1] Group 3: Overseas Sales and Market Expansion - Overseas revenue has shown significant growth, although it still represents a relatively low percentage of total revenue; efforts are ongoing to expand international sales through a Hong Kong subsidiary and enhanced overseas customer development [2] - The company plans to deepen existing advantageous channels while focusing on key potential channels such as special channels, catering, enterprises, and snack wholesalers to expand market coverage and improve terminal penetration [4] Group 4: Seasonal Trends and Competitive Strategies - Historically, the fourth quarter is a peak sales season driven by traditional demand and pre-Spring Festival stocking [3] - The company will not engage in purely price competition but will adopt strategic measures such as optimizing product mix, strengthening product-channel differentiation, and enhancing operational efficiency to balance market share and profit levels [4]