波司登-财报点评:旺季业绩韧性强劲;给予 “买入” 评级
2025-12-01 00:49

Summary of Bosideng International Holdings (3998.HK) Conference Call Company Overview - Company: Bosideng International Holdings (3998.HK) - Market Cap: HK$55.2 billion / $7.1 billion - Enterprise Value: HK$48.9 billion / $6.3 billion - Current Price: HK$4.96 - Target Price: HK$5.50 - Upside Potential: 10.9% [1][2][6] Key Industry Insights - Industry: Greater China Retail, specifically in down apparel - Market Trends: The down apparel category is evolving from a focus on warmth to include multi-scenario uses such as outdoor, leisure, business, and fashion [19][24] - Competitive Landscape: Increased competition from mid-to-high-end outdoor brands, necessitating Bosideng to enhance its expertise in the sector [19] Financial Performance - Revenue Growth: Company expects a 10% growth in topline revenue, with a notable performance in offline channels showing double-digit year-over-year growth [1][19] - Earnings Forecasts: Adjustments made to FY3/26 - FY3/28E net profit forecasts by 1% to 2% due to better brand revenue and slower gross profit margin [2][24] - Key Financial Metrics: - FY3/26E Revenue: Rmb 28,231.1 million - FY3/26E EBITDA: Rmb 6,572.0 million - FY3/26E EPS: Rmb 0.36 [6][14] Product and Brand Strategy - Product Focus: Emphasis on professional branding across four categories: outdoors, leisure, business, and fashion [19] - Designer Collaborations: Successful collaborations with top designers, including a recent partnership with Kim Jones, have positively impacted brand image and sales [19] - Channel Strategy: A stable mix of direct-to-consumer (DTC) and wholesale channels, with a focus on enhancing e-commerce and live streaming as core sales channels [17][19] Operational Insights - Inventory Management: Strong procurement confidence from distributors, aided by inventory clearance initiatives [19] - Sales Performance: DTC stores in lower-tier cities reported higher same-store sales growth compared to the average [19] Risks and Challenges - Market Risks: Potential risks include slower-than-expected growth in winter down products, rising input costs, and quality issues [24] - Operational Challenges: The ladies' wear apparel business is under pressure, with a significant year-over-year sales decline of 19% [21] Conclusion - Investment Rating: The company maintains a "Buy" rating with a target price of HK$5.50, reflecting confidence in its growth strategy and market position despite competitive pressures and operational challenges [2][24]