中国传媒板块专家：IP 衍生品经济崛起-China Media Sector_ Expert call series_ The rise of IP merchandising economy

ab 27 November 2025 Global Research First Read China Media Sector Expert call series: The rise of IP merchandising economy We hosted a call with an IP industry expert who has eight years of experience in the IP entertainment industry and held key roles in licensing and commercialization management of several well-known IPs. Our main takeaways are: China's IP ecosystem at early stage with a long growth runway The expert highlighted operations and monetisation potentials in leading domestic IPs from China Lit ...