Haixin Foods (SZ:002702)2025-12-02 10:06Group 1: Product Development and Market Expansion - The company's product "Fish Extreme Five Blessings at Home" has successfully entered Sam's Club and is currently in the sales assessment period, with strong sales performance in the hot pot category [2] - The company plans to expand its frozen product offerings beyond hot pot items, leveraging its production technology and supply chain advantages to develop new categories such as frozen pastries and baked goods [2][3] - The company is committed to enhancing its product matrix to meet diverse consumer demands and will continue to invest in R&D and marketing strategies to accelerate market penetration of new categories [3] Group 2: Online Sales Strategy - The company has established a comprehensive online sales network covering traditional e-commerce platforms like JD and Tmall, as well as emerging live-streaming platforms like Douyin [3] - It employs a mix of advertising strategies and influencer collaborations to boost brand awareness and user conversion rates, with notable online engagement from previous campaigns [3] - Future plans include optimizing online operations and deepening collaborations with platforms to unlock growth potential in online channels [3] Group 3: Supply Chain and Operational Efficiency - The supply chain is a core pillar of the company's frozen food business, with a comprehensive system covering procurement, production, cold chain storage, and logistics [4] - Recent capacity expansions at the production facility enhance flexibility and adaptability for multi-category development [4] - The company aims to continuously optimize supply chain resources and upgrade logistics networks to support multi-category expansion and channel diversification [4] Group 4: Financial Performance and Challenges - Despite an increase in gross margin due to product structure optimization and cost control, the company has not yet achieved profitability due to a decline in overall revenue [5][6] - The company faces challenges in adapting to new sales channels, having historically relied on traditional distribution methods, and is working to build a more channel-specific operational team [6] - The goal is to achieve efficient collaboration between traditional and emerging channels to drive new product sales [6]