Financial Data and Key Metrics Changes - The company launched its product in early October after receiving approval in late July, and within the first four weeks, it recorded 5,000 scripts written by 2,500 doctors, indicating strong initial interest and confidence in the product [27][29]. - Awareness of the product among doctors exceeded 90%, which is considered exceptional for a new product [12]. Business Line Data and Key Metrics Changes - The company has fully operational e-pharmacy and retail pharmacy channels, allowing consumers to order the product online or pick it up at local pharmacies [10][9]. - The company is focusing on getting samples into the hands of doctors to build confidence and awareness, with 70,000 samples distributed across approximately 7,000 offices [51]. Market Data and Key Metrics Changes - The product is seeing a demographic skew towards females, with 60% of orders coming from women, primarily in the 45-55 age group [18][66]. - The company is targeting urban areas for its product launch, aligning with its initial market segmentation strategy [66]. Company Strategy and Development Direction - The company plans to turn on direct-to-consumer (DTC) marketing in Q1, which is expected to drive new patient starts and increase product awareness [76]. - The company is focused on establishing its product as a cornerstone of a larger portfolio, with plans for business development and mergers and acquisitions post-2026 [41]. Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the product's performance based on positive feedback from doctors and patients, noting that the product works effectively for nearly all patients [3][5]. - The company is aware of the competitive landscape, particularly regarding other products like Vuity, and believes its product offers superior efficacy and duration of effect [44][45]. Other Important Information - The company has partnerships in place for international markets, including South Korea and Greater China, and is pursuing registration in Europe [36][37]. - The supply chain is robust, with the product being manufactured in the U.S. and imported duty-free, ensuring cost-effectiveness [38]. Q&A Session Summary Question: How is the early launch going? - The company reported strong initial metrics with 5,000 scripts written and 2,500 doctors participating within the first four weeks, indicating significant interest [27][29]. Question: What is the strategy for DTC marketing? - The company plans to launch DTC marketing in Q1, focusing on digital platforms and utilizing a celebrity spokesperson to enhance brand awareness [76][18]. Question: How does the company view its competition? - Management highlighted that their product is the only pupil-selective miotic and believes it has a significant advantage over competitors like Vuity, which has shown limited efficacy [42][44]. Question: What are the plans for international expansion? - The company has submitted an NDA in South Korea and has partnerships in place for Greater China and Canada, with plans to explore further international opportunities [36][37]. Question: How is the product being received in the market? - Feedback from doctors and patients has been overwhelmingly positive, with reports of effective near vision improvement and minimal side effects [3][5].
LENZ Therapeutics, Inc.(LENZ) - 2025 FY - Earnings Call Transcript