中国互联网行业・专家：跨境电商增长复苏-China Internet Sector_ Expert series_ Reviving growth in cross border e-commerce

Summary of Conference Call Notes Company and Industry Overview - Company: Temu - Industry: Cross-border e-commerce, specifically within the China Internet Sector Key Points and Arguments 1. Resuming Growth in the US Market - Temu's US GMV (Gross Merchandise Value) is projected to decline by 20% YoY in Q2 2025 due to tariff hikes and policy changes - A rebound in GMV is expected starting late Q3 2025, attributed to consumer adjustments to higher prices and improved traffic acquisition strategies [2][3] - Black Friday sales are anticipated to stabilize GMV for 2025, offsetting earlier declines [2] 2. Competitive Pricing Strategy - Temu has implemented a one-time price hike on fully managed products while maintaining a 10-15% discount on semi-managed products compared to Amazon - Temu's lower merchant operating costs (take rate and fulfillment expenses <30% vs Amazon's 50%) contribute to its competitive pricing [2][3] 3. Strong Performance in Europe - Temu's Europe GMV has grown robustly by 80-100% YTD, now representing 35% of its global GMV - Enhanced delivery capabilities and partnerships with European postal services have bolstered this growth [3] 4. Prudent Expansion in Other Regions - Temu's market exposure includes Latin America (10%) and Southeast Asia (6%), with growth in Southeast Asia slowing due to regulatory scrutiny and competition - Traffic acquisition efforts in Southeast Asia and Africa have been scaled back, evidenced by significant declines in app downloads [3] 5. Signs of Narrowing Losses - Temu achieved breakeven in the US in September 2025 and in the UK in October 2025, aided by ad monetization efforts [3] - 70% of Temu's markets in the US and Europe are showing profitability trends, indicating a potential for ongoing loss narrowing [3] 6. Competitive Landscape - Temu differentiates itself from Amazon and AliExpress through its extensive network of factory-type and white-label merchants in China - Amazon has shifted focus to developing markets with its Amazon Bazaar, which competes with Temu's low-price offerings [4][6] 7. Valuation Insights - PDD Holdings, Temu's parent company, is considered attractive at 8x 2026E P/E, with expectations that Temu's losses may have peaked - The recent reduction in US-China tariffs is expected to positively impact Temu's GMV growth in the coming quarters [7] 8. Risks in the Internet Sector - Key risks include evolving competition, fast-moving technology trends, uncertain monetization, rising traffic acquisition costs, and regulatory changes [8][9] Additional Important Information - Temu's strategic partnerships and operational efficiencies are crucial for maintaining its competitive edge in the cross-border e-commerce market - The anticipated changes in regulatory frameworks, particularly in Europe, may pose challenges but also opportunities for growth [3][8]