2025-12-10 12:16Summary of China Online Gaming Industry Journal (Nov 2025 Edition) Industry Overview - The report focuses on the China Online Gaming Industry, highlighting key data and updates from various companies within the sector, including Century Huatong, 37 Interactive Entertainment, G-Bits, and Kingnet [1][22]. Key Highlights 1. Industry Growth: - The China domestic game market reached Rmb 31.4 billion in October 2025, reflecting a 7.8% year-over-year (yoy) and 5.7% month-over-month (mom) growth, primarily driven by National Day promotions [1][22]. - The PC gaming segment grew by 29.4% yoy and 1.9% mom to Rmb 7.23 billion, with notable contributions from games like Delta Force (Tencent) and Where Winds Meet (NetEase) [1][22]. - The mobile gaming segment saw a 2.4% yoy and 5.3% mom increase to Rmb 22.6 billion, driven by promotions for HoK (Tencent) and Genshin Impact (miHoYo) [1][22]. 2. Company Performance: - Century Huatong's game Whiteout Survival climbed to 3 in mobile grossing rank, adding over Rmb 100 million in sequential grossing [1][22]. - Overseas grossing from Chinese studios increased by 11.9% yoy and 11.0% mom to US$ 1.80 billion, with top performers including Arknights (Hypergryph) and Genshin Impact (miHoYo) [1][22]. 3. Investment Outlook: - Despite a soft sentiment in the A-share gaming sector, the report maintains a positive outlook for most A-share gaming companies, citing a rich game pipeline and competitive advantages in overseas markets [1][22]. - The recommended pecking order for A-share gaming companies is: Century Huatong > Kingnet > Giant Network > G-Bits > 37 > Perfect World [1][22]. Company Updates - Century Huatong: - Announced the first beta for Uncharted Waters: Origin and La Tale Mobile, indicating ongoing development and expansion in mobile gaming [2]. - 37 Interactive Entertainment: - Launched a survival RPG Survival in 33 Days, which quickly entered the top 30 in WeChat mini game grossing [2]. - G-Bits: - Conducted the final beta for Jiu Mu Zhi Ye, with an official launch scheduled for December 18 [2]. - Kingnet: - Announced a new Android closed paid beta for Soul Land [3]. Additional Insights - The report emphasizes the potential for portfolio diversification through investments in the online gaming sector, especially in light of current market conditions focused on AI [1][22]. - The performance of mobile games during promotional periods, such as National Day, highlights the importance of marketing strategies in driving revenue growth [1][22]. This summary encapsulates the essential insights and data from the China Online Gaming Industry Journal, providing a comprehensive overview of the current state and future outlook of the sector.