Group 1: E-commerce Development - The company has been developing online channels for over ten years, with a presence on major platforms like Tmall, JD.com, and Douyin. Online shopping has become a daily and frequent consumption method for consumers, and e-commerce consumption is gradually returning to rationality [3] - The company plans to maintain consistent pricing for online and offline channels, which is expected to be a future trend for mid-to-high-end brands [3] Group 2: Offline Store Strategy - The company is continuously optimizing and expanding offline channels, focusing on high-traffic shopping centers and department stores while closing underperforming stores [3] - There is an emphasis on enhancing the store image and display, with a focus on developing quality direct-operated channels for men's and women's clothing and adult footwear [3] Group 3: Product Development and Brand Strategy - The company aims to upgrade its children's clothing brands and enhance product and service offerings to provide consumers with new wearing experiences [3] - For the HushPuppies brand, the focus will be on classic casual styles, with product design and quality being fundamental for long-term brand development [3][4] Group 4: Design and Development Consistency - The company has extensive design development experience and a skilled team, ensuring that product designs align with brand DNA and consumer preferences [4] - The design process involves market analysis and cross-departmental reviews to ensure that products meet brand core values [4] Group 5: Inventory Management and Technology - The company employs a digital-first approach to inventory management, supplemented by manual checks, and is exploring AI technologies to enhance efficiency [4] - Future plans include continuous adaptation to new technologies to improve overall operational efficiency [4] Group 6: Cross-border E-commerce and Marketing - Currently, the company has no cross-border e-commerce operations but is monitoring overseas market conditions for potential future expansion [4] - The company plans to maintain stable sales expenses in the short term while gradually increasing marketing investments in the medium to long term to enhance brand recognition [4]
嘉曼服饰(301276) - 2025年12月11日投资者关系活动记录表