箭牌家居(001322) - 001322箭牌家居投资者关系管理信息20251212
ArrowArrow(SZ:001322)2025-12-12 13:56

Group 1: Market Strategy and Competition - The company will focus on retail channel construction as the core strategy for 2026, enhancing refined operational management to boost retail channel growth [1] - The implementation of a dual-driven approach in product and marketing aims to optimize product sales structure and improve gross margin [1] - Continuous internal management reform and cost reduction efforts are expected to enhance operational quality and reduce expense ratios [1] Group 2: Product Development and Collaboration - The company is advancing cooperation with Hongmeng Smart Selection to promote new products like smart bath heaters and showers through online and offline channels [1] - Leveraging the ecological resources of the Hongmeng platform will enhance internal operational capabilities in product planning, development, and launch processes [1] Group 3: International Market Expansion - The company has experienced a decline in overseas revenue this year but plans to continue its international strategy with differentiated market approaches [2] - Establishing partnerships with local distributors and expanding offline store layouts in key overseas markets are part of the strategy [2] - The company is also focusing on online sales through major overseas e-commerce platforms and brand collaborations to drive international business growth [2] - Despite a decrease in export revenue to the North American market, there has been significant revenue growth in markets outside North America [2]