YUNNAN BAIYAO(SZ:000538)2025-12-15 10:54Group 1: Marketing and Sales Performance - In the first half of 2025, the pharmaceutical business group achieved over 20% year-on-year growth in O2O sales, leveraging platforms like Douyin and Xiaohongshu for extensive content marketing [2][3] - Online sales reached a GMV of 254 million CNY, with 48.45 million visitors and 3.54 million consumers driven to e-commerce platforms [3] - The company’s strategic partnership with JD Health significantly improved the ranking of its main products during the 2025 618 shopping festival [3] Group 2: Traditional Chinese Medicine (TCM) Resource Development - The TCM resource business group generated 914 million CNY in external revenue in the first half of 2025, reflecting a year-on-year growth of approximately 6.3% [4] - The group implemented a "six unifications" operational model to enhance the TCM supply chain, focusing on unified planting, sourcing, standards, processing, sales, and management [4] Group 3: Research and Development Progress - The company is advancing 16 major TCM projects, with 37 ongoing initiatives, focusing on secondary development and innovative drug creation [6] - Clinical trials for key products like Qixuekang and Gongxuening are progressing, with significant milestones achieved in various phases of testing [6] Group 4: Dividend Distribution - For the 2024 fiscal year, the company announced a cash dividend of 11.85 CNY per 10 shares, totaling approximately 2.16 billion CNY, which represents 90.09% of the net profit attributable to shareholders [7] - In the first half of 2025, a cash dividend of 10.19 CNY per 10 shares was distributed, amounting to 1.82 billion CNY, which is 50.05% of the net profit for that period [8] Group 5: Digital Transformation Initiatives - The company is implementing a digital development plan (2022-2026) that integrates data and AI across key operational areas, enhancing efficiency and innovation [9][10] - A self-developed marketing operations platform has improved channel efficiency, reducing manual processing workload by 30% and eliminating 60,000 paper documents annually [9] - The digitalization of the TCM supply chain has significantly reduced transaction times from one day to mere minutes, enhancing overall operational efficiency [11]