食品饮料2026年度策略：大年起点，持旧迎新

Summary of the Food and Beverage Industry Conference Call Industry Overview - The food and beverage industry is entering a pivotal year in 2026, characterized as a "starting point for a big year" with expectations for absolute returns across the sector [2][3] - The industry has seen a decline in valuations to reasonable levels, with performance being the core issue [3] Key Insights and Arguments - Consumer Demand Trends: Anticipated L-shaped recovery in consumer demand driven by the repair of household balance sheets and economic structural transformation [3] - Traditional vs. New Consumption: Both traditional and new consumption are expected to coexist, with traditional consumption showing signs of bottoming out and potential recovery [2][8] - Investment Recommendations: - Prioritize investments in frozen food companies, followed by the liquor sector [5] - Companies like Anjuke, Qianqianwei, and Sanquan in the frozen food sector are expected to optimize competition through B-end transformations [5] - High market share beer companies such as Yanjing and Zhujiang are seen as having good growth potential [5] New Consumption Opportunities - The new consumption sector is expected to benefit from structural dividends, with significant growth potential for companies like New Dairy and Yanjing Zhujiang [4][10] - New channels and product categories are anticipated to drive performance growth in beverages and snacks, even in the current economic environment [6][12] Liquor Industry Insights - The liquor sector, characterized by strong commercial barriers and high inventory accumulation, is expected to see improvements in Q1 2026 as inventory levels decrease [7] - The stability of liquor prices or an L-shaped trend is viewed as an attractive investment opportunity, with companies like Wuliangye, Yanghe, and Moutai being highlighted as good choices [7][9] Market Characteristics and Future Outlook - The future consumer market in China is expected to exhibit three main characteristics: large market size, high innovation in channels and categories, and a trend towards international expansion to address supply-demand imbalances [11] - Structural dividends are anticipated to arise from new channels, new product categories, and new markets [11] Specific Investment Targets - In the snack sector, companies with strong channel adjustment and category expansion capabilities, such as Weilong and Yanjin, are recommended [12] - In the beverage sector, functional drinks and sugar-free tea segments are highlighted, with companies like Dongpeng and Nongfu Spring expected to maintain leading growth [12] Strategic Recommendations - The investment strategy for 2026 emphasizes that the food and beverage sector is likely to rise, with a focus on performance recovery, particularly in the liquor sector [13] - The strategy includes holding traditional consumption while embracing new consumption, indicating a balanced approach to investment [14]