高端消费回暖了吗
2026-01-04 15:35

Summary of High-End Consumer Market Recovery Industry Overview - The high-end consumer market has shown signs of recovery from the second half of 2025, particularly in the luxury goods, mid-to-high-end beauty products, and high-end real estate sectors in the Asia-Pacific region [3][4][5]. Key Insights and Arguments - Market Recovery Indicators: - Hainan's duty-free sales turned positive for the first time in 18 months starting September 2025, with strong performance during the New Year period [3]. - The gambling industry experienced double-digit year-on-year growth in October 2025 [3]. - High-end real estate retail sales saw double-digit growth during the National Day holiday [4]. - Support from High-Net-Worth Individuals: - High-net-worth individuals contributed nearly 50% to the luxury goods market, with their spending patterns shifting towards gold and away from real estate [4][6]. - This demographic's marginal propensity to consume is stronger than that of the middle class, providing sustained momentum for high-end consumption [6]. - Shift in Consumption Structure: - The high-end consumption structure is transitioning from traditional goods to experiential services, with a notable increase in demand for pure experiential services post-pandemic [4][7]. - Domestic brands, particularly in jewelry and cosmetics, are increasingly entering the high-end market, with Gen Z consumers showing greater acceptance of local high-end brands [4][7]. - Gold Jewelry Market Growth: - The gold jewelry segment is expected to grow significantly, with the ancient gold craftsmanship gaining popularity due to its modern aesthetic appeal [8][10]. - The ancient gold market is projected to grow at over 20% annually over the next 3-5 years, driven by increased consumer awareness and acceptance [11]. Additional Important Insights - Emerging Brands: - Key players in the high-end ancient gold market include brands like Laopu, Junpei, Linchao, and Baolan, each with unique design philosophies and market strategies [12]. - Laopu aims to become a world-class gold brand, expanding its presence in premium shopping areas and planning international market entry [12][14]. - Cosmetics Industry Trends: - The cosmetics sector is experiencing a clear trend towards premiumization, with domestic brands like Maogeping performing well [16][20]. - New sales channels, particularly Douyin, are providing growth opportunities for emerging brands, although traditional platforms like Taobao are regaining prominence [18]. - Medical Aesthetics Sector: - The medical aesthetics industry is expected to recover, benefiting from new material approvals and the rising share of non-surgical procedures [19]. - Investment Recommendations: - Water Sheep Co. and Maogeping are highlighted as key investment targets, with expectations of significant revenue growth driven by brand expansion and acquisitions [20][21]. Market Outlook - The high-end consumer market is projected to achieve revenues of approximately 45 to 50 billion yuan in 2025, with a potential growth of 30% to 40% in 2026 [15].

高端消费回暖了吗 - Reportify