2026-01-12 01:41Summary of Ji Hong Co., Ltd. Conference Call Industry and Company Overview - Company: Ji Hong Co., Ltd. - Industry: Cross-border e-commerce and packaging Key Points and Arguments Cross-border E-commerce Growth - Ji Hong's cross-border e-commerce business is experiencing rapid growth in Northeast Asia and Eastern Europe, with Eastern Europe benefiting from the application of AIGC tools, achieving growth rates of 60%-70%, with some quarters exceeding 100% year-on-year [2][4] - The annual growth rate in Northeast Asia is stable at 30%-40% [2][5] - The company expects overall revenue growth in cross-border e-commerce to exceed 20% by 2026, driven by continued expansion in Northeast Asia, Europe (especially Eastern Europe), and Southeast Asia [2][7] Profitability and Margins - Ji Hong has improved its gross margin from approximately 50% in 2021 to nearly 60%, with specific regions reaching 70% [2][9] - The net profit margin for the cross-border e-commerce business remains stable at 5%-8%, focusing more on market share and order volume [2][10] - The e-commerce model features low inventory, with a stock-to-sales ratio maintained at no higher than 4%, significantly lower than the industry average [2][13] Regional Performance - Northeast Asia accounts for about 40% of total revenue, with a high customer loyalty and low fulfillment costs [4] - Eastern Europe contributes approximately 25% of total revenue, with significant growth potential due to the application of AIGC tools [4] - Southeast Asia represents about 20% of revenue, with an annual growth rate of 10%-15% [4][6] Inventory Management - Ji Hong's low inventory model is characterized by a stock-to-sales ratio of no more than 4%, compared to the industry standard of 15%-20% [2][13] - The company employs a model where 50% of orders are fulfilled based on existing orders, which requires high logistics and customer service efficiency [2][13] Currency Risk Management - The company collaborates with financial institutions like HSBC and Citibank to hedge against currency fluctuations, ensuring that cross-border e-commerce revenues are protected [2][16] Free Brand Development - Ji Hong has developed four major brands since launching its free brand strategy in 2022, with total revenue expected to exceed 400 million RMB in 2025 and target 600-800 million RMB in 2026 [3][17] - The brands include a sunshade brand, women's lingerie, pet strollers, and electric mountain bikes [17] Packaging Business Performance - The packaging business is expected to grow significantly in 2025, particularly in food-grade packaging, with over 10% revenue growth [21] - The company plans to build a new food-grade factory in Zhangjiagang, Jiangsu, to further expand its QSR packaging business [21] AI Integration - Ji Hong has invested in AI tools since 2018, significantly enhancing its e-commerce operations and achieving a substantial increase in gross margins and order volumes [26] - The company anticipates that the number of orders will exceed 20 million by 2026, showcasing the importance of AI in its business model [26] Future Plans - Ji Hong plans to add two new factories in 2026, including one in Jiangsu and another overseas, to significantly increase production capacity [27] - The company aims for social e-commerce to achieve over 20% growth in Northeast Asia and Europe [27] Other Important Insights - The company maintains a focus on controlling downside risks in capital utilization rather than pursuing high returns [15] - Ji Hong's strategy includes long-term partnerships with local events to enhance brand visibility and consumer engagement [20]