LEO(SZ:002131)2026-01-12 14:52Group 1: GEO Marketing Trends and Strategies - The company recognizes a shift in user behavior from "search-click-browse" to "ask-generate-direct response" due to the rise of generative AI, impacting brand perception and communication effectiveness [1][2] - The company has developed the LEO AIAD platform to optimize brand management in the generative AI landscape, focusing on structured content, multi-agent collaboration, and a reliable knowledge system [2] Group 2: Core Advantages in GEO Business - The company has a long-standing presence in the digital marketing sector, with a substantial client base and deep partnerships with leading clients, facilitating faster application of technology in real business scenarios [2] - The workforce includes over a thousand professionals with practical advertising and marketing experience, which is systematically integrated into the AI framework to enhance brand communication [2] - The company has established a dedicated R&D team to continuously advance its infrastructure and core technological capabilities [2] Group 3: Industry Standards and Contributions - The company actively participates in industry standardization efforts, having led the drafting of the "Guidelines for Metadata Management of Creative Materials Based on Generative AI" which was implemented on January 1, 2025, filling a gap in AI marketing standards [3] - The company also contributed to the establishment of the "Model Context Protocol (MCP) for Programmatic Advertising" to address security and permission management issues in programmatic advertising [3] - Through its involvement in standard-setting, the company reinforces its leadership position in the AI marketing sector [3]