利欧股份20260114

Summary of Liou Co., Ltd. Conference Call Company Overview - Company: Liou Co., Ltd. (利欧股份) - Industry: Digital Marketing and AI Solutions Key Points and Arguments Transition to Generative Optimization - Liou Digital is transitioning from traditional SEO to Generative Optimization (GO) solutions, utilizing intelligent agent technology and deep direct response content production factories to provide automated high-quality content for advertisers [2][4] - The company aims to eliminate hallucinations in large language models, ensuring content accuracy rates exceed 90% by controlling technical knowledge bases [2][6] Content Production and Structure - Liou Digital prepares two types of content for advertisers: one that aligns with natural human language habits and another that meets the preferences of large language models [2][7] - The company emphasizes the importance of structured expression and prioritizes professional EAT (Expertise, Authoritativeness, Trustworthiness) content in a multimodal environment [2][7] Cross-Channel Consistency - Starting from the end of 2025, Liou Digital plans to implement cross-channel cognitive consistency through a context protocol (MCP) to facilitate better understanding and collection of CEO content by large language models [2][8] Human-Machine Review Process - A dual review process involving both human and machine oversight is employed to ensure the reliability of GO solutions, leveraging 25 years of experience in advertising material review [2][9] Market Demand and Future Outlook - The business volume in the Generative Optimization era is expected to far exceed that of the SEO era, with a broader range of question types being addressed [2][12] - Future commercialization of large model companies may occur through API interfaces, necessitating readiness for this new era [2][12] Core Value of Advertising Agencies - Advertising agencies hold a core value barrier by possessing extensive data and knowledge bases accumulated over time, which are essential for addressing consumer inquiries effectively [2][13] Attribution and Monitoring - The effectiveness of GO services can be monitored through clear metrics, such as increased foot traffic in the medical beauty industry, allowing clients to see tangible results [2][14] Data Verification and Reliability - Liou Digital collaborates with industry bodies to establish standards ensuring that all generated AI content is backed by data verification, facilitating efficient retrieval of validated data by clients [2][15] Cross-Channel Distribution - Cross-channel distribution encompasses large media platforms and specialized media platforms, with plans to support high-quality response content through APIs or MCP servers [2][16] Consistency of Information - To address inconsistencies in information provided by large language models, Liou Digital is working with model companies to ensure accurate and consistent information is delivered to consumers [2][17] Brand Mention and Citation Rate Optimization - The demand for optimizing brand mention and citation rates is expected to grow as market awareness increases, with active participation in developing content management guidelines to ensure fair algorithmic information delivery [2][18] Profitability of Generative Optimization Business - The gross margin for the GU business has decreased compared to previous operations due to reliance on AI for content generation, which significantly lowers costs [2][19] Additional Important Insights - Liou Digital's AIAD intelligent agent service allows clients to upload content such as PPTs and PDFs, generating multiple response contents that are then optimized and distributed [2][10] - GO services are typically integrated into comprehensive marketing solutions, as clients often have simultaneous SEM and SEO needs [2][11]