pass Diversified LLC(US:CODI)2026-01-16 15:00The Honey Pot Company Overview - The Honey Pot Company emerged in 2012 as a leading holistic feminine care brand powered by herbs[8] - The company addresses unmet needs in the feminine care industry, such as the lack of a human-first approach, inclusivity, transparency, and efficacy[9] - The brand offers a complete feminine care system powered by herbs, focusing on efficacy, community, and normalizing the normal[10] Product Portfolio and Strategy - The Honey Pot Co has 31 SKUs in personal care, 11 SKUs in menstrual needs, and 20 SKUs in consumer health & sexual wellness[13,15,17] - The company uses plant-derived ingredients and formulas designed for efficacious results, supported by clinical testing[11,19] - The brand employs a retailer-first strategy, with a strong presence in mass retail and whitespace opportunity in grocery, drug, club, and eCommerce[20] Market Position and Financials - The Honey Pot Co is an innovation leader in the growing "better-for-you" feminine wellness market[24] - The company estimates to have only 4.5% household penetration[25,28] - The company has approximately $121 million in gross sales and approximately $29 million of adjusted EBITDA[33] - The company has experienced approximately 54% gross sales CAGR since 2020[34] Transaction Details - CODI will acquire The Honey Pot Co at a $380 million enterprise value, with $347 million funded by CODI[39]