中国汽车-2025 年 11 月激光雷达芯片市场份额如何洗牌-China Autos & Shared Mobility-How did LiDARAD chip market share reshuffle in 11M25

Summary of Key Points from the Conference Call Industry Overview - Industry Focus: China Autos & Shared Mobility [1] - Market Dynamics: The LiDAR and AD chip markets are experiencing significant shifts in market share among key players [1] LiDAR Market Insights - Market Share Trends: - Huawei's market share decreased to 39% in November 2025, down 1.6 percentage points month-over-month but up 9.8 percentage points year-over-year [2] - Hesai maintained a market share of 31%, down 1.3 percentage points month-over-month but up 1.0 percentage point year-over-year [2] - Robosense's market share remained stable with a slight increase of 0.1 percentage points month-over-month [2] - Seyond showed improved sales momentum with a 1.9 percentage point increase month-over-month [2] - Volume Sales Composition: Main LiDAR accounts for approximately 60% of volume sales, with blind-spot LiDAR making up the remainder [2] AD Chip Market Insights - Market Share Leaders: - NVIDIA continues to dominate the AD chip market with a 52% volume share, an increase of 12 percentage points year-over-year [3] - Tesla China's market share fell by 11 percentage points year-over-year due to weaker domestic sales [3] - Horizon's market share increased by 1 percentage point year-over-year, reaching 9-10% [3] - Localization Efforts: China's initiative to localize auto chips has not yet resulted in significant changes in the AD chip market [3] Adoption of Advanced Driver Assistance Systems (ADAS) - L2++ Adoption Growth: Sales penetration for L2++ systems reached 34% in November 2025, reflecting a 4 percentage point increase month-over-month and a 20 percentage point increase year-over-year [12] - Future Projections: The risk to current sales penetration estimates for L2++ is skewed to the upside, indicating potential for higher adoption rates than previously forecasted [12] Technology Hardware Growth - Content Growth: Despite overall volume growth, the increase in content per vehicle is driving additional growth for technology hardware, specifically LiDAR and AD chips [12] - Competitive Landscape: Huawei leads in LiDAR sales due to broader model coverage, while Hesai remains a strong player among standalone LiDAR manufacturers [12] Conclusion - The LiDAR and AD chip markets in China are undergoing significant changes, with key players adjusting their strategies in response to competition and market demands. The growth in ADAS adoption suggests a positive outlook for technology hardware in the automotive sector [1][12]