未知机构：AI营销ChatGPT广告将在2月初上线建投传媒互联网-20260123

Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the AI marketing sector, specifically focusing on OpenAI's initiative to sell advertising space for ChatGPT, which is set to launch in early February [1]. Core Insights and Arguments - Initial Advertising Phase: OpenAI is currently in a trial phase for advertising monetization, with a budget cap of $1 million per advertiser. The self-service ad placement system is not yet available, requiring manual coordination for all partnerships [1]. - Charging Model: Initially, the charging model will be based on impressions. There is potential for OpenAI to introduce a cost-per-click model in the future [1]. - Target Audience for Ads: The advertisements will primarily be shown to free users and subscribers of the new $8/month ChatGPTGo service [1]. - Market Trends: As leading overseas AI companies begin to monetize advertising, domestic major players are expected to follow suit quickly [1]. Additional Important Content - The cautious approach to ad monetization during the trial phase indicates a strategic move to ensure quality and effectiveness before scaling up [1].