YUNNAN BAIYAO(SZ:000538)2026-01-23 10:14Group 1: Marketing Strategies - The pharmaceutical business unit focuses on becoming the "first brand" in the field of injury and pain management, leading to significant growth in aerosol and plaster products [2] - A comprehensive marketing strategy integrates various scenarios such as sports and music, utilizing platforms like Douyin and Xiaohongshu for broad dissemination [3] - Online sales through O2O channels increased by over 20%, with a total of 48.45 million visitors and 3.54 million consumers generated, resulting in a GMV of 254 million yuan [3] Group 2: R&D Progress - The INR101 diagnostic nuclear medicine project has initiated Phase III clinical trials, with 32 research centers established and 60 subjects enrolled [4] - The INR102 therapeutic nuclear medicine project has received a clinical trial notification, with 12 patients enrolled in the Phase I trial [4] Group 3: Health Products Sales - The health products business unit maintains a strong offline presence while increasing investment in online channels, achieving the top market share for toothpaste in China during the first half of 2025 [6] - During the 2025 "618" shopping festival, Yangyuanqing ranked first in Tmall for domestic anti-hair loss shampoo brands [6] Group 4: Development Directions - The company aims for "internal" and "external" collaborative development to optimize its industrial portfolio, focusing on enhancing efficiency in the pharmaceutical, health, and distribution sectors [7] - "Internal" development emphasizes maximizing overall efficiency and high-quality growth across the entire value chain, while "external" development explores strategic mergers and collaborations to overcome growth bottlenecks [7]