XCC(SH:603667)2026-01-23 15:35Summary of Key Points from the Conference Call Industry Overview - The conference call discusses the beauty and medical aesthetics industry, focusing on two companies: 毛戈平 (Mao Ge Ping) and 美丽田园 (Meili Tianyuan) [1][2][3]. Mao Ge Ping (毛戈平) Customer Engagement and Sales Strategy - Mao Ge Ping enhances customer loyalty through counter experiences and makeup services, with online channels attracting new customers and driving them to offline stores, achieving brand rejuvenation. Online new customer consumption accounts for over 75%, with 25%-30% converting to offline repeat purchases [1][2]. - The membership system is differentiated, with online members enjoying points and discounts, while offline members receive personalized beauty services, effectively guiding high-spending customers to offline stores and increasing overall sales. Same-store growth rate reached 18% in the first half of 2025, with a repurchase rate of 30% [1][2][6]. Product Line Expansion - Mao Ge Ping has expanded its product line to include skincare products (caviar masks, black cream) and perfumes, targeting younger consumers. The skincare category is developing steadily, with the caviar series performing exceptionally well [1][4][9]. Online and Offline Development - As of the first half of 2025, online channels surpassed offline for the first time, accounting for 25% of sales. The company aims to use online channels to attract younger customers, with the 25-30 age group increasing from 12% to 19% [5][6]. Meili Tianyuan (美丽田园) Growth Strategy - Meili Tianyuan is expanding through both organic growth and acquisitions, acquiring leading brands in the industry and adopting a "dual beauty and health" model to drive customers from lifestyle beauty to medical aesthetics, increasing average transaction value and customer lifecycle [1][3][16]. - The company has a remarkably low customer acquisition cost of about 1%, significantly lower than the industry average of 30-40%, attributed to membership asset acquisitions and cross-selling strategies [1][16][17]. Membership and Customer Retention - The company enhances membership assets through acquisitions of related businesses (e.g., yoga studios, gyms) and refined operations to improve member engagement. They have implemented over 200 standard operating procedures (SOPs) to enhance service quality and customer satisfaction [3][18]. Market Position and Future Goals - Meili Tianyuan aims to double profits in the next three years and revenues in five years, relying on both internal growth and external acquisitions to achieve these targets [20][21]. - The current landscape of the lifestyle beauty industry shows low chain penetration, with 90% of companies operating only one store, which presents opportunities for Meili Tianyuan to consolidate its market position through acquisitions [22]. Challenges and Market Dynamics - The collagen market faces challenges such as increased competition and market saturation, with many brands entering the space and consumer sensitivity to product differentiation decreasing [14]. - The profit distribution between upstream medical material suppliers and downstream medical institutions is changing, with suppliers relying more on institutions for sales, leading to a decrease in their control over pricing [15]. Conclusion - Both Mao Ge Ping and Meili Tianyuan are leveraging unique strategies to enhance customer engagement, expand product lines, and optimize membership operations, positioning themselves for growth in the competitive beauty and medical aesthetics market.