泡泡玛特_ Fun Bites_ Twinkle Twinkle Shining Bright

Our take: 1) We estimate Twinkle Twinkle will account for >50% of Labubu sales in China in 2026, and the momentum of this new series is a clear signpost. 2) With proactive supply ramp, PPMT will better cater to the demand surge. Its faster restocking should smoothen the sales curve and effectively cap resale premium. It won't have to do long-dated pre-sale again, which is against its product lifecycle management. 3) G. China accounts for 55-60% of group sales; the market was undersupplied in 2H25. With popu ...