中国互联网：AI 助手类应用加码 2026 年春节营销的影响-China Internet Implications from Stepped-up 2026 CNY Promotions by AI Assistant Apps-China Internet

Flash | Baidu – On the evening of January 25, Baidu also announced the launch of its Spring Festival red-envelope campaign, valued at a total of Rmb500mn, with the largest- value single red envelope at Rmb10,000. In addition to distributing red envelopes through AI interactions and card-collecting activities within the Baidu App, the company will also integrate its Ernie Assistant into the campaign. Users will be guided to participate and claim rewards within the AI application through various creative Spri ...