海欣食品(002702) - 2026年1月28日投资者关系活动记录表

Group 1: New Retail Channel Development - The company has successfully entered the Sam's Club retail channel and launched customized products, enhancing brand image and product value [1] - The collaboration with new retail channels is based on a customized model, which helps avoid direct price competition and improve brand image [1] - Future plans include deepening cooperation with leading retailers and exploring more customized, high-quality product lines [1] Group 2: Market Recovery Expectations - The company observes a clear trend of consumers pursuing cost-effectiveness, with stable demand for low-priced products [2] - Overall market recovery is expected to be gradual, with the company closely monitoring changes in the dining and retail sectors to adapt product and channel strategies [2] Group 3: Core Development Plans for the Next 2-3 Years - The company’s development plans focus on four main areas: optimizing hot pot products, expanding deep processing of aquatic products, developing snack food categories, and exploring baking-related businesses [3] - The realization of these plans depends on positive progress in market and channel factors, which introduces uncertainty [3] Group 4: Cost Control and Financial Management - The increase in sales expense ratio is attributed to a contraction in revenue scale, leading to a higher expense proportion [4] - Future plans include enhancing detailed management and budget control of expenses, ensuring efficient allocation of marketing and channel investments [4] - The company aims to improve expense ratios as new channels and products gradually scale up, making cost control a continuous operational focus [4] Group 5: Product Development Challenges - The company is focusing on new product development in the hot pot category, emphasizing quality and optimizing existing products while developing exclusive new products based on channel needs [5] - Continued investment in research and development is prioritized to achieve breakthroughs in product formulation and technology, enhancing product competitiveness [5]