中国广告脉搏调研_2026 年展望及新广告税政策的影响-China ad pulse check_ 2026 outlook and impacts from new ad tax policy

Global Research ab 26 January 2026 First Read China Internet Sector China ad pulse check: 2026 outlook and impacts from new ad tax policy Growth: 2026E stable; bottom-up bright spots to offset soft macro Growth: We expect overall China ad growth to remain stable at 9.5% in 2026E (2025E's 9.6%), based on takeaways from our recent channel checks with leading ad agencies in China and catch-ups with major listcos. We expect ad growth to still outperform underlying consumption growth (UBSe 4.8/4.4% in 2025/26E r ...